Hardcandy PR Agency is a communications agency based in Shanghai. Hardcandy invited three influential key opinion leaders (KOLs) — Oliver Cheshire, Adam Katz Sinding and Boy Nam — to take part in Shanghai Fashion Week AW 2016, where they had the pleasure to attend shows by the Hardcandy’s clients, who mainly are popular designers from China, such as C.J.YAO, WbyWenjun, Laboron.
Vantage Magazine did a great job covering this event and interviewing the guests about their impressions about Shanghai and the Asian fashion industry. I was specially invited to shoot an editorial story featuring Oliver Cheshire, Adam Katz Sinding, Boy Nam and Hardcandy founder Candy Li. It was a great pleasure working with them. The photographs below were taken by my lovely assistant Anna Uvarova:
My team and I arrived early at the studio at 8 a.m. in order to set the lights and ensure that every technic detail is taken care of. The guests arrived around 9 a.m. After a friendly short introduction to each other we started our work, that lasted until around 2 p.m. Adam Katz Sinding, who has been working all around the world in fashion capitals such as Paris, Milan or London and many more, started playing Russian rap in the studio (a song called “FACE” written about Russian fashion designer Gosha Rubchinskiy), which surprised me, having it come from an american photographer, while British top model Oliver Cheshire was demonstrating his professionalism, knowing exactly how to build up a fluid connection with the photographer and understand his needs at every moment in order to deliver magazine quality photographs. The other guest, Boy Nam, is a well-known fashion blogger and stylist, he made his reputation thanks to his unique taste, that now leads him to style and dress celebrities. We then went all together for lunch, and had a chance to chat and connect in more informal and friendly environment. I enjoyed photographing these talented people, with which I share the same passion for the fashion industry, and it was an enriching exchange of our different international experiences.
The print version of the KOL interview with my photographs was published in July 2016. Pictures from our collaborative work can be seen below: